oh Cramer… ur sooo wrong
Wednesday, August 23rd, 2006As I was flippen through the channels I happen to see TWX on the screen via Mad Money, so i tuned in (as I’m a fan of TWX right now) to see what was to be said.
To my amazement I’m hearing Cramer say for TWX to sell all its assets, but cable?!? WHAT! I’m sorry, but Cramer is flat out wrong here… WRONG. I’m in the process of writing a piece for the blog about IPTV, Cable and VoD via internet and what avenue should be taken toward distribution… and which will dominate. Well right now, imo, VoD via internet (ie YouTube, Video Google…etc) are what will dominate by the time IPTV gets fully established. The most important aspect of these three competing distribution channels is the DEFLATIONARY pressure VoD via internet will cause. (more on this later)
While right now cable, and the triple play it offers, is a great growth story, it is short sighted to think NOW is the time to stick with only cable. (Now is the time to slowly unload it, before the pricing pressure sets in.) After all cable is only a distribution means, with few competitors in the space. BUT with the addition of the Telcoms to be building there IPTV network (this is why CSCO is so good lately and why he recommended CSCO today), the telcoms will be offering triple play. All of the sudden, instead of the oligarchy of cable companies that organized amongst themselves, now have to deal with the oligarchy of telcoms. This will bread TRUE competition toward data transmission. (FINALLY this country will see it.) This creates DEFLATIONARY pressures toward pricing amongst the cable companies. (The telcoms are going to have to do something to compete with the already existing customer base cable already owes.) And if you think IPTV is still far from being built, VZ is already building it… so are the others. (but at&t’s IPTV network will not be as good as Verizon’s)
Pricing pressure is not far away. Not only the IPTV competition, but from Video over the internet. VoD via the web is IPTV and cable’s biggest threat. As the internet takes more eyes away from traditional TV, networks will not pay as much for distribution of there shows as advertisers will not pay as much for the ad space. Hence causing DEFLATIONARY pressures.
So now cable has deflationary pressure from a macro level via IPTV; and both cable and IPTV will see deflationary pressure on a micro level from VoD via internet. As such, the take away here is ‘whatever attract the eyes’ is what is king. And what attracts the eyes is CONTENT, hence it is KING. And TWX’s properties via Warner Studios and HBO is some of the greatest content.
note: Anyone who says the studios are a losing proposition is wrong. The movie studio has lifted Diseny from its lull and now w/the trend that studios will not be paying their producers as much. (ie Tom Cruise did not get fired because he is crazy, the studio wants to rework all their contract to increase margins… this will be an organized effort by the studios.) As such increasing margins and profits.