Yahoo using ‘old media’
I’ve posted here time and time again, Yahoo is a formitable web entity that is losing its luster. Not because people are bored with Yahoo, but because they are shooting themselves in the foot time and time again.
While they have some +400M page views, and a very enviable user base, they are slowly losing users. They have recently announceed a media blitz (via TV and Radio) to attracted back those users, but what they fail to understand is there own arrogance.
They are not losing their users because they are not utilizing cutting edge technology. By contrast they are at par with any cutting edge web 2.0 company. What they lack is the ability to understand their users. When they did a rehaul of Yahoo Finance, they pissed off alot of people. They effectivitly destroyed my online community, loosely held together by the effecient means of posting and quality conversations on certain message boards. But by making the boards more complicated they promoted far less activity. Now this is just one of many examples. (i’ve sent sooo many eletters to yahoo to remedy their sistuation, and instead of a complete rehaul of an already popular product, a gradual introduction of new services should have occured. But i never even got a response. Although i am aware of other users getting responses like, We know the new service is different, but we know you will like it if you give it a chance… this tells me yahoo does not care for the opinions of its users, hence the deline.)
All yahoo has to do is listen to its users. The web audiance has far to many options for Yahoo not to listen. IMO, the ad blitz will do nothing to sustain long-term user growth, listening to their users will.
