Since Viacom has been in the lime-light, forcing Google to take down their content from Youtube, I thought it interesting to compare VIA performance against other content providers.
For a One year performance, VIA has been lagging. (The point of the chart is to show VIA under performing against everyone.)
Just a hunch, but the reason for their lag could be because VIA is the only content provider with out a clear web presence. (Or at least does not have the content synergies to create a sizeable web presence.)
NWS has Myspace, TWX has AOL so they have the most to gain with out the help of Youtube or Google. However they both don’t leverage their assests properly.
DIS and CBS are the closest to VIA in its ability to distribute content through the net. Every web avenue is provided to DIS, CBS and VIA yet DIS and CBS are out performing. This could be due to overall better content, which is probably true, but VIA obviously has a high favorable audience on Youtube due to their content’s popularity on the site. Yet instead of leveraging it, they do nothing with it. NOTHING, but force it off.
If I were a shareholder in VIA, I would be pissed at Redstone’s inability to recognize this. So much revenue potential, yet they do nothing… so they make nothing from where their audience is now located.
